or The Many Sides of Competition.
Most nonprofits don’t see themselves as competing with other organizations. In the traditional sense, they don’t. Most nonprofits don’t compete to sell a product or service.
Looking at competition in a different light, nonprofits definitely compete in a variety of ways with other organizations. They compete with other nonprofits and charities for donations, they compete with all forms of entertainment for the time of their volunteers. They also compete with significant industry lobbyists for the ear of politicians.
There are many ways in which nonprofits need to compete.
Because of these many points of competition, organizations need to have their messaging and branding properly showing what they do and why it matters.
If donors don’t feel connected to an organization, or that the organization doesn’t fit their values, they will pull their funding. If volunteers feel that they aren’t a part of meaningful change, they will find other places to put their time.
People can only give so much of their attention throughout a day, and if you don’t have a strong identity, it is difficult to gather awareness and keep your organization in the public eye.
If you and your organization are struggling with some of these problems, it might be important to go through and plan out the branding and communications of your organization. You might also need to do a strategic plan. If you need help, please contact me.
Please feel free to send me an email and we can talk to see if it makes sense for us to work together. if you’re already confident that you want communications help with your organization, you can request a communications planning workshop by emailing us at email@example.com.
Whichever option you choose, just remember: Keep it Simple.