Updated: Jul 25
The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. In this episode, we will be examining how different forms of resources can be used by businesses to create interesting models. Specifically, we will be looking at Toast Ale, and how they have been able to take a waste product from another industry and turn it into one of their key resources.
00:00 – Intro
00:15 – 4 Categories of Resources
03:53 – Case Study: Toast Ale
09:06 – Corrections
10:14 – Outro
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Business Model Generation: https://www.strategyzer.com/books/business-model-generation
Toast Ale: https://www.toastale.com/
Toast Ale 2019 impact report: https://www.toastale.com/uploads/files/1585947098ToastAle2019ImpactReport.pdf
Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup
Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/video-social-business-model-canvas-customers
For more information visit strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
Strategy Made Simple: Keep it simple.
About the Author:
Matthew Rempel is a social enterprise development coach, with a focus on marketing. He helps social enterprises focus in on the core values of their business, and present them in clear language for their customers and clients. He has connected and interviewed many social enterprise leaders in Canada and around the world. He is also a lifelong nerd, and will gladly use analogies from games and movies to explain complex topics.