Video: Social Business Model Canvas: Relationships

Updated: Jul 25

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. In this episode, we will be examining what kind of relationships you social enterprises can have with their customers and stakeholders, what qualities go into defining those relationships, and looking at a case study of how Fairphone’s business model is affected by their relationships.

00:00 – Intro

00:58 – 6 Types of Relationships

05:06 – 3 Qualities of Relationships

06:59 – Case Study: Fairphone

12:09 – Outro

Download the Social Business Model Canvas template:

Sign up for the Social Business Modelling Workshop:

You can continue the conversation by joining Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.


Business Model Generation:


Fairphone 2017 impact report:

Photos provided by Fairphone:

Get the Strategy Made Simple social business model canvas:

Transcript available on the Strategy Made Simple blog:

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Contact Matthew:

Twitter: @MatthewRempel


Scripted, recorded and edited by: Matthew Rempel

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About the Author:


Matthew Rempel is a social enterprise development coach, with a focus on marketing. He helps social enterprises focus in on the core values of their business, and present them in clear language for their customers and clients. He has connected and interviewed many social enterprise leaders in Canada and around the world. He is also a lifelong nerd, and will gladly use analogies from games and movies to explain complex topics.



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