Product and Service Description

Updated: Jul 25

Describe what your organization does. Include all services that are provided to the public or to other organizations.

This should be more than a list of what you do, and should extend to how you do it. What makes your product or service different and more useful than what the next group is doing? Do you have a specific brand perspective? What are you doing that is unique? Usually differences are in the guiding principles behind your product or service, or in the experience of receiving the product or service.

This would be how you would convince a potential client, customer or funder that your organization’s work is more valuable than another that is doing similar work.

Another question you could ask to help with filling this section would be “why does it matter that you provide this product or service?”