Podcast: Teresa Prokopanko – Community Based Social Marketing

Updated: Jul 25

Community Based Social Marketing (CBMS) is a system for promoting ideas and advocating within groups of people. It has been used by advocacy agencies to understand where their efforts are most likely to produce the results they are looking for, and whether people are likely to respond positively towards their initiatives.

Teresa Prokopanko is the Composting Coordinator for Green Action Centre in Winnipeg. In this episode she explains how small organizations can use CBSM practices as a framework for their impact campaigns.

Community Based Social Marketing Website and Book

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Do you need help marketing your social enterprise? Strategy Made Simple offers personalized coaching to help social entrepreneurs create their marketing with confidence. Please contact me at Matthew@StrategyMadeSimple.ca for more information.

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