Ian and I talk about the importance of explaining what your social enterprise is about, and how to tailor that message to specific audiences. We also talk about the importance of networking as an industry to attempt to hit the scale needed to provide products and services for the large purchasing needs of businesses and governments.
If you are a social enterprise that needs certification, or are interested in purchasing products from social enterprises, please contact Ian to learn more.
Do you have any comments about this episode? Please tweet @MatthewRempel.
Does trying to grow and market your social enterprise overwhelm you? Does your social enterprise have too many ideas but not enough direction? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can expand with confidence and grow their impact. For more information, please email Matthew@StrategyMadeSimple.ca
Strategy Made Simple: Keep it simple.