Podcast: 61. Joey Pittoello on Worker Ownership

Updated: Jul 25

Joey Pittoello is the General Manager at Just Us! Coffee Roasters Co-op, and has worked in many different roles within the company. Just Us! is a worker Co-op, where each worker has the option to join as a member with a stake in the organization, and the opportunity to influence it’s overall direction.

One of the significant challenges that has been present throughout the history of Just Us! Coffee Roasters Co-op is ensuring that every worker member understands the added responsibilities that come with ownership in a Co-op. Towards solving that challenge, Just Us! has been intentional about creating member onboarding and training to improve the health of the Co-op overall.

For more information, visit justuscoffee.com/

Link to Strategy Made Simple podcast on Social Acquisitions with Meg Ronson: https://strategymadesimple.ca/blog/57-meg-ronson-on-l3-and-social-acquisitions

You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.


  1. https://justuscoffee.com/pages/our-values

  2. Facebook: https://www.facebook.com/justuscoffee/

  3. Instagram: https://www.instagram.com/justuscoffee/?hl=en

  4. Youtube: https://www.youtube.com/channel/UC3s-eH6ylPaayAoUs7MvaRw/featured


Contact Matthew:

Twitter: @MatthewRempel

Email: matthew@strategymadesimple.ca

Scripted, recorded and edited by: Matthew Rempel

Music provided by: Envato


Do you have questions about Strategy Made Simple or have a coaching request? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.

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About the Author:

Matthew Rempel is a social enterprise development coach, with a focus on marketing. He helps social enterprises focus in on the core values of their business, and present them in clear language for their customers and clients. He has connected and interviewed many social enterprise leaders in Canada and around the world. He is also a lifelong nerd, and will gladly use analogies from games and movies to explain complex topics.



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