Executive Summary

Updated: Jul 25

Explain the purpose of this communication plan. It can be the general plan for your organization or it might be more specific, such as outlining the plan for an event or a product launch.

After reading this section, anyone should understand the scope of this communication plan and what portions of your organization are included within it.


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The communications plan is the guideline that informs all the decisions that your organization will make when trying to communicate. Simply put, the communications plan will address what will be said

Explain your organization and what it does, and why it matters. Use your elevator pitch as a starting point. This should be how you would explain what your organization does if you were describing it

Who is in charge and when do they need to sign off on the work? Do they need to sign off on stages, changes, or final copies? This step is important to include accountability within the system. There