The action plan is where the tactics that were brainstormed in the previous section will be given timelines and the responsibility assigned to specific individuals. This is where you use the timelines of your objectives to define the window to complete your tactics to be able to complete your strategies while staying within your budget. The action plan is where everything comes together.
While you are slotting your tactics into your action plan, feel free to add in new tactics that you think of along the way. For example, a strategy could be to plan a fundraising community concert. Tactics that could be used are to rent space, hire performers and invite local leaders. As you slot those into a timeline, perhaps you would notice that you need to organize volunteers, put out advertising and seek sponsors. Feel free to add in extra tactics as you go.
It is at this point that it should feel like your plan is starting to come together. Start to describe which media you will be using to achieve your strategies. Will you be purchasing radio ads, or publishing industry tips on Facebook? Would Twitter or LinkedIn be a better fit? This is where you start making decisions about what is more effective for your organization.
As you define timeframes and deadlines for your tactics, you may want to do more preparation in advance so that you can release materials all at once in a launch, or you might want to trickle them out over a long period of time, like singles before a music release. Just remember that whatever timeframe you define for your tactics, the methods used should always align with the overall brand of your organization.
This is also a good time to differentiate how you will be treating your messages as you speak to different audiences. If you are hoping to be doing government advocacy, you need to send your messages differently than if you’re holding local community meetings. The people that you speak to are different and your tactics should reflect that.
This is one of the final places to make sure that all the tactics and timelines that you are working on reflect your overall organizational goals and objectives. Feel free to cut a strategy or tactic if they do not reflect what you stand for as an organization, or if they make it more difficult to achieve your goals and objectives.
Now that you’ve completed your action plan, you should go back and review your approval protocol to make sure that they still make sense based on the action plan you’ve just outlined.