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Or: Why Should I Care About Marketing Funnels? If you’ve been paying any attention to social media in the past few years, you will have seen the huge growth of viral awareness campaigns. These were typically started by non-profits and other organizations that require donations to continue functioning. One of the most popular and effective campaigns was the ice bucket challenge that was created by the ALS association. Awareness campaigns like this are based on a few key assump

Or: What make a social enterprise? How you define success should influence your pricing, distribution, packaging, employment practices, and more. Every aspect of your operations should point back to your definition. We each have different priorities for our lives. We want different things and we value some things over others. For myself, being able to live close to my family and get intentional time with them each week is something that I value over having a larger home or th